Hello, friends. I'm really sorry I have not posted in a while. I am quite busy with a multi-illustration project that takes up most of my time. Also, projects from the past few months are just now starting to get published. So in the coming months, there will be more art posts. Again, I apologize. So I'm sorry if this post is a dangling carrot, but I wanted to open a possible forum to discuss a several topics in the field of illustration.
It seems every interview, blog, or podcast dealing with the business of illustration eventually discusses stock. For laymen, "stock" is the term used to describe illustration that an artist sells to a company including all rights; this company in turn sells the publishing rights only to anyone with the money (usually a much lower price) than a custom illustration. Some reports of stock illustration for a $1-50 are common.
What stock does to the illustration field is an attack in two-parts. First, it takes money from an illustrator's pocket by denying someone a commission, i.e instead of commissioning you to do a custom piece, a buyer can go to blank.com and buy an illustration that "sort of" fits the topic. So first, its takes money out of ALL artists pockets and gives it to these companies. Secondly, stock kills the creative process that results in unique and moving art; why pay someone a fee to think and be creative when one can just buy a generic businessman illustration or photo?
We all know stock is harmful. Yet people are still fueling these companies with new artwork. Why? Are schools not teaching students the harm of stock? Are stock companies paying more for work? I doubt it. Maybe some illustrators see it as free money for artwork they already made, but they do not realize that the small fee they get is harming the industry by denying someone a full commission. I honestly do not know why folks are still giving these companies art. I DO know its hard to make ends meet at times when freelancing; I do know its scary out there when the phone isn't ringing and the inbox is empty.
So I've come to the conclusion that many illustrators just may not be educated on the subject. Perhaps these illustrators did not attend a school or perhaps they moved into illustration from another field. It really does not matter where or why. We cant change what has happened or the cause; stock is here, and we must deal with it.
I applaud the efforts of the Graphic Artists Guild, Illustrators' Partnership of America, Illustration Conference, and numerous individuals (too many to name). Please note, I am not a member of any these organizations (although I soon hope to be when funding is available :) But their sites are free to visit so PLEASE DO!
Yes, these guys are working hard to benefit us, however, I see limitations that we must deal with. First, I think those that teach should educate their students THOROUGHLY. It assumed that these students are selling their art after graduating and seeing it as a good deal; they are making money directly from ther art. However, they are selling this art for basically nothing. Repeatedly drive home that stock is competition not opportunity. Cite examples if need be; I 'm sure I'm not the only one who has lost a job to a stock image! Don't just say "stock art is bad" and leave it at that. Even if the students groan and complain, make them aware. Play them podcasts! Read them articles by Brad Holland. Have speakers on the illustration practices and pitfalls from the Guild or even just from working professionals. Maybe make reading book such as "The Education of an Illustrator" mandatory instead of just "suggested." Thinking back I had a professor who did repeatedly attacked stock, and another who just glossed over it. I'm very thankful for that professor who made the extra effort!
I feel the above mentioned organization efforts to fight for illustrators' rights are great. The organizations are batting for all of us. Unfortunately, not all of us realize it. I see this as a big hurdle. The Graphic Artists Guild and Illustrators' partnership are valuable resources, and they are constantly trying to make headway for illustrators through efforts such as fighting the Orphan Works Act. But its "under the radar" so to speak.
Illustration is a career of solitude; we work and live alone for the most part. These organizations have information available but maybe these illustrators and students selling to stock companies don't know that these insightful and helpful organizations have websites and books geared toward helping us. Perhaps more of an effort needs to be made to reach out to the new faces in illustration. I really feel unless one searches out these venues of aid, they will not be aware of the existence of such helpful resources.
I know meetings are held and solutions found at conferences (panels of which I have been fortunate enough to enjoy) or at events, exhibitions, etc but lets face it: kids in school or fresh out cant afford to attend much of anything. Maybe we should have some "no charge" meetings for folks who cannot afford to attend. I feel any information on the subject of proper business practice and ethics should be free as it helps all of us. Heck, lets make pamphlets and hand them out on the streets if need be :) Please realize I dont mean to attack any organization; I just think we can reach more people without fancy parties and such. this may be a stretch but look at Alcoholics Anonymous: a open door, a welcoming group, and people talking and resolving issues; look at how that helps so many people.
That is one reason why I am writing this; I think a number of young illustrators and designers frequent this blog, and I hope this post will get some of them to visit these sites and read some valuable material not only about stock but about all aspects of being an illustrator. I also hope to open up some discussion on the subject by asking people to comment or question. Let's share information and resources!
Maybe organizations should "go guerilla" and aggressively deliver info to schools and illustrators? I don't know, but I DO know we need to get awareness and knowledge out to everyone in the field. WE also need to get illustrators motivated to want to learn. I know I learned a great deal AFTER college by just reading and visiting sites on illustration. And by communicating; I think thats our biggest weakness as an industry: we are so divided be it by geographic region, financial status, or circles within the industry. I have a friend working in film, and it amazing what their union has done for them. Perhaps its time for something like that? I don't know. Any thoughts on anything I've mentioned here are greatly appreciated.
Links:
Illustrators' Partnership: Lots of essays and articles on all aspects of Illustration
Graphic Artists Guild: Publishes the Pricing and Ethical Guidelines Handbook. Features a contract monitor to help understand contracts along with other valuable resources.
AIGA: A huge site with lots of info (link to Orphan Works page)
Freelance Switch: Lots of article of freelancing. Features a podcast on everything illustration including business etiquette, contracts, valuing your work, you name it. Also has a rate calculator and other useful tools.
Starving Artists Law: Info on copyright, trademarks, volunteer lawyers, etc
These are just few. PLEASE feel free to link to more in comments! I hope this helps someone; I just want to make an effort on behalf of the industry.
Books:
The Education of an Illustrator (Heller/Arisman)
The Business of Illustration (Heller/Arisman)
Starting Your Career as a Freelance Illustrator or Graphic Designer